Consumers, clients, users, patients, fans, stakeholders, or guests – no matter what you call them understanding them is the difference between boom or bust.
Research and Insight Services:
- Quantitative Research Design and Execution
- Secondary Research Reviews
- Existing Research Reviews
- Insights and Implications Development
- Segmentation and Targeting
- Qualitative Research Design and Execution
- Product and Concept Testing
- Name Testing
- Focus Group Moderation
- Opinion Polling
- Social Research
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Strategist, creative director, planner, behaviorist, UX expert, product, or project manager – we’ve been called them all – it’s the work, not the title, that gets us excited.
Strategic Services:
- Creative and Strategic Briefing
- Brand Strategy Development
- Integrated Marketing Planning
- Message Mapping
- Competitive and Industry Analyses
- Opportunity Assessments
- New Product and Offer Development
- Go-to-Market Strategic Planning
- Scenario Planning
- Persona Dvelopment
- Customer Journey Mapping
- Trend Development
- Thought Leadership Development
- Account Review and Planning
- Sales Support and Targeting
- Pitch Preparation and Coaching