About Us

Leadership and Expertise that is Independent and Objective

Photo of Scott Holley

Scott Holley

founder / principal / strategist


Approaches every engagement with the curiosity and creativity inspired through his BFA training, the analytically ground critical thinking empowered by his MBA education, and the results focused practicality honed by his 20+ years of diverse business and agency performance serving startups and fortune 500 brands alike.

Able to distill complex concepts into compelling stories and frameworks that drive organizational change, fuel innovation, and grow sales and marketing.

RPA/FITCH (WPP) ● Resource Interactive (IBMiX) ● Blue Diesel (Syneos)

Photo of Patras

Patra Souhleris

principal / client engagement / insights


Believes a context-oriented, data-driven process is critical to developing, growing and maintaining profitable products and brands.

Passionate about partnering with cross-functional teams to fuel the creative process and empower change with strategic insights.

Keeps client-side focus on productivity and the impact of creative solutions.

Ologie ● RPA/FITCH (WPP) ● Resource Interactive (IBXiX) ● InVentiv (Syneos) ● Victoria Secret